TikTok has been named the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past three years.

Launched in 2016, TikTok now has over 2 billion downloads and 1 billion monthly active users. Now, while these numbers may sound intimidating or like it’s too late to get in – that is certainly not the case at all In fact, billion-dollar brands like Google, Facebook, YouTube, IKEA, Nestlé, Audi, and Toyota are yet to take the plunge. The preconceived notion that TikTok was “only for children” is now well and truly outdated as TikTok’s latest report shows that 35% of TikTok users are 19-29 years old.

Key takeaway: Whilst monthly sign-ups heavily outweigh brand adoption, marketers have unsaturated access to a growing audience on TikTok. The time is now, and the place to learn why is here.

TikTok’s audience is global

TikTok is now available in 154 countries worldwide and viral videos on the platform can reach all over the world If you’re looking to reach international markets, then TikTok is an effective platform for building communities and connecting with new audiences in other countries.

Video Marketing, made easier than ever.

Considering an almost unlimited reach, along with video favourability within marketing – TikTok is a perfect segway for brands to expand the reach of their video content. TikTok is a social media platform where users can share content and create it themselves. When you create a video as a business, you’re able to spark conversation, educate your audience, and trigger emotion with them.
This is likely to be rewarded by user-generated content and engagement. TikTok users can use common sounds with another user, duet, stitch or even react to videos through the app’s unique green screen feature. This opens your exposure to an audience wider than ever before, and TikTok’s accurate algorithm makes it likely that your posts will end up on your ideal client’s “For You” page.

Advertising on TikTok

While TikTok is not yet a fully-fledged advertising platform, the app has recently made it possible to run and optimize platform ads.There are currently five different ad formats, including in-feed ads, which are similar to Instagram’s. Those ads appear as you scroll through and include Branded Takeovers that occur when someone opens the app and Branded Effects that use AR filters, stickers, and lenses.

More and more social media apps, networks, and avenues emerging every year. Now is a great time for businesses and marketing teams to focus on keeping up with digital trends. We’re here to help you stay current in this ever-shifting digital world. Contact us today

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It’s something every business wants to know.

While customer needs are constantly changing, past strategies and last year’s sales reports may not always give you the right answer.

Locking down the ideal user personas for your business can provide a good understanding of what your website visitors seek in your products and services – as well as the motivations behind their actions.

Firstly, what do we mean by a user persona?

A user persona is a fictional representation of your real-world customers portrayed purely in terms of how they interact with your website. It is a consolidated document containing the customer’s interests, background, personality, and various other details.

These ‘character’ profiles are then used to make web decisions with the users in mind throughout. They essentially complement your use of data in working out your web approach.

Asking yourself questions on whether or not a customer will engage is made much easier to visualize once this sort of profile is considered.

For example:

Will John be interested in our premium package?

Will Mary engage with a more modern web design?

Is Bob likely to watch our video tutorials?

Using this approach allows you to make web design decisions that are user-focused, will save you on development costs, and significantly improve your user experience.

The importance of user personas

User personas are important because they help you understand your target audience.

By creating a persona, you can better understand what motivates each user, what their needs and wants are, and how to best reach them.

Personas also help you create more targeted content and journeys that resonate with your audience. When done correctly, personas can be a powerful tool in your marketing arsenal.

Common mistakes when creating user personas

When creating a user persona, it is important to avoid making common mistakes that can lead to an inaccurate representation of your target audience.

One common mistake is failing to include enough demographic information. It is important to include things like age, location, and occupation when creating a persona. This information helps you better understand who your target audience is and what their needs may be.

However having said this, another common mistake is making too many assumptions about your target audience. So it’s important to consider demographic information carefully.

Just because someone is from a particular demographic, it does not mean that they will have the same interests as others in that group. It is important to get to know your target audience on an individual level so that you can create a persona that is truly representative of them.

To achieve this, you should speak to real users from each group and gather their perspectives wherever possible.

A final common mistake is the overgeneralization of your target audience. While it is important to have a general idea of who you are marketing to, it is also important to remember that each person is an individual. Creating a persona that is too general can lead to ineffective marketing campaigns and a loss of potential customers.

By avoiding these common mistakes, you can create a user persona that is accurate and representative of your target audience. This will help you create more effective marketing campaigns that resonate with your audience and lead to conversions.

Get to know your users

We’ve covered some of the key areas of user-profiles in this blog. If you want to get into more details on what exactly you need to do to create the personas of your users, contact us!

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