TikTok: A Must-Have for Effective Marketing
What do TikTok, Brands, and Marketing teams all have in common?
TikTok has been named the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past three years.
Launched in 2016, TikTok now has over 2 billion downloads and 1 billion monthly active users. Now, while these numbers may sound intimidating or like it’s too late to get in – that is certainly not the case at all In fact, billion-dollar brands like Google, Facebook, YouTube, IKEA, Nestlé, Audi, and Toyota are yet to take the plunge. The preconceived notion that TikTok was “only for children” is now well and truly outdated as TikTok’s latest report shows that 35% of TikTok users are 19-29 years old.
Key takeaway: Whilst monthly sign-ups heavily outweigh brand adoption, marketers have unsaturated access to a growing audience on TikTok. The time is now, and the place to learn why is here.
TikTok’s audience is global
TikTok is now available in 154 countries worldwide and viral videos on the platform can reach all over the world If you’re looking to reach international markets, then TikTok is an effective platform for building communities and connecting with new audiences in other countries.
Video Marketing, made easier than ever.
Considering an almost unlimited reach, along with video favourability within marketing – TikTok is a perfect segway for brands to expand the reach of their video content. TikTok is a social media platform where users can share content and create it themselves. When you create a video as a business, you’re able to spark conversation, educate your audience, and trigger emotion with them.
This is likely to be rewarded by user-generated content and engagement. TikTok users can use common sounds with another user, duet, stitch or even react to videos through the app’s unique green screen feature. This opens your exposure to an audience wider than ever before, and TikTok’s accurate algorithm makes it likely that your posts will end up on your ideal client’s “For You” page.
Advertising on TikTok
While TikTok is not yet a fully-fledged advertising platform, the app has recently made it possible to run and optimize platform ads.There are currently five different ad formats, including in-feed ads, which are similar to Instagram’s. Those ads appear as you scroll through and include Branded Takeovers that occur when someone opens the app and Branded Effects that use AR filters, stickers, and lenses.
More and more social media apps, networks, and avenues emerging every year. Now is a great time for businesses and marketing teams to focus on keeping up with digital trends. We’re here to help you stay current in this ever-shifting digital world. Contact us today
